The sunflower
It bows down to the Sun
The image of resilience.
Showing posts with label fossil lobby. Show all posts
Showing posts with label fossil lobby. Show all posts

Thursday, August 18, 2022

When Horses can Beat Tanks -- Renewable energy against the fossil lobby.

 


The fossil lobbies are fighting for their survival. They are facing a competitor, renewable energy, which is less expensive, more efficient, less polluting, and less prone to create wars, you would think that they would give up. But, no, they are fighting a slick and well-financed propaganda war. 

Look at the image above, it comes from the "Empowerment Alliance." Do take a look at their website. It is an enlightening experience on the current propaganda techniques. They are not very sophisticated: you may think that the image above is gross and that no one would be so easily swayed by it. Yet, these techniques are known to be effective. 

The renewable industry isn't even remotely able to match this tsunami of propaganda. They seem to believe, naively, that they can win the battle against the fossil lobby just by the quality of their products. Maybe, but often the real world doesn't work in that way. Otherwise, people wouldn't prefer concoctions of sugar and artificial coloring to plain water. 

So, we are fighting a difficult battle for clean energy. A little like fighting tanks with horses. But, you know, there is a chance for horses to win: it is when the tanks run out of fuel!